Private Label Brand Strategies There’s a lot of discussion around private labels these days, most notably with respect to Amazon and Walmart. But the discussions rarely go past observations about the growth of private labels and the potential for them to impact...
How Advertising Works, and Why You Should Care “Perhaps the most enduring challenge for those involved in the advertising industry is to explain how it actually works…” (Reed and Ewing, 2002) “How quickly come the reasons for approving what we like!” (Jane Austen, in...
“Uh oh. It’s our people that make the difference.” There’s no question that great people can be a significant benefit to a business, indeed it’s hard to imagine a successful business without dedicated and hardworking people behind it. But when I hear businesses say...
The Brand Challenge A curious thing happened when the Geek Squad technical services began to swap out their older logoed VW Beetle fleet for the Prius. Where there had previously been only the black and orange Geek Squad logo, the familiar bright yellow Best Buy logo...
Who says social science can’t provide us with anything useful? The Tragedy of the Commons is one of the most enduring concepts from psychology and social science, with a surprising range of applications. In essence, the Tragedy of the Commons (ToC) comes about when a...
Challenges Facing Private Label Brands An increasingly competitive landscape combined with a proliferation of brands has made building strong brands more important than ever. And while brand building is always a challenge, building private label brands is particularly...
1. Introduction Private label brands are hindered in ways that other brands typically are not, simply by virtue of the fact that they are private label brands. In general, private labels (PLs) will be faced with lower perceived quality, lower levels of trust and...