“Uh oh. It’s our people that make the difference.” There’s no question that great people can be a significant benefit to a business, indeed it’s hard to imagine a successful business without dedicated and hardworking people behind it. But when [...]
The Brand Challenge A curious thing happened when the Geek Squad technical services began to swap out their older logoed VW Beetle fleet for the Prius. Where there had previously been only the black and orange Geek Squad logo, the [...]