Who says social science can’t provide us with anything useful? The Tragedy of the Commons is one of the most enduring concepts from psychology and social science, with a surprising range of applications. In essence, the Tragedy of the Commons [...]
Challenges Facing Private Label Brands An increasingly competitive landscape combined with a proliferation of brands has made building strong brands more important than ever. And while brand building is always a challenge, building private label brands is particularly difficult. Private [...]
1. Introduction Private label brands are hindered in ways that other brands typically are not, simply by virtue of the fact that they are private label brands. In general, private labels (PLs) will be faced with lower perceived quality, lower [...]